a compact and wiry
insight and strategy consultancy
helping brands and businesses navigate change with fewer missteps and less bruising
Brand purpose, positioning, architecture and systems
Creative and content strategy
Customer experience design
Qualitative and quantitative research
Product and service innovation
On-site marketing assets
WHY WE'RE HERE
Mainly to be your cavalry.
It's getting harder for marketers to find advice they can trust to help them succeed in today's VUCA environment (velocity, uncertainty, complexity, ambiguity). Consultants seem either to have the brand and communication experience and expertise they need OR they have the technology and channel knowledge. Few have both. And they almost always have an inbuilt bias towards the discipline that pays their salaries.
So we built a new consulting model that is designed for today's market. We combine seasoned global branding and insight experience with design thinking practice and agile process. We are a thinking shop, and we make no money on execution.
We don't claim we can do everything ourselves, but if there's something we can't, we know someone who can and will happily refer you.
SOME TOOLS WE USE
Archetyping for the category and your brand helps you find its true and distinctive voice .
We use a combination of proprietary research methodology and custom workshops to tell the most compelling story.
Decoding the cultural conventions that dominate a category to find emergent ways to breakthrough in communications
Uncovering the potential connections between your brand and its communities and how to make those connections healthy and active
Workshops that create possible, plausible and probable scenarios and help construct the best path forward.
Qualitative Research & Ethnography
Qualitative explorations, never boilerplate, ever always. Designed using thoughtful techniques and stimulus to uncover deeper insights.
Stimulating sessions that can kick-start problem solving and innovation.
Uncovering ways to be more adaptive and agile with marketing and communications.
WHO WE ARE
Experienced marketing professionals who have fled the agency world. Martyn was Head of Client service for Grey UK when he left to found Fletcher Weir. Lynn joined him a few years later from her role as Chief Venture Officer for McCann.