FLETCHER WEIR
Untangle what's getting complicated
We help organizations make sense of complex brand, marketing and experience challenges — and work out what to do about them
WHERE WE ADD THE MOST VALUE
Something isn't quite making sense
We help organizations solve complex brand, marketing and customer experience challenges — from brand strategy and positioning to marketing strategy, customer experience and organizational alignment.
"Our brand doesn't feel as strong as our business."
"We are doing a lot of marketing, but what is it accomplishing?"
"Our customer experience isn't living up to our brand promise."
"We have terabytes of data and research, but no insight."
WHAT WE DO
We help you clear the fog to get to what matters.
BRAND
Make the brand mean something
Brand strategy
Positioning
Brand architecture
Semiotic analysis
Value proposition
MARKETING
Make the strategy work harder
Marketing strategy
Go-to-market strategy
Audience & segmentation
Communications strategy
Behavioural insight
EXPERIENCE
Make the promise real
Customer, patient & donor experience
Brand experience
Employee experience
Cultural strategy
Organizational alignment
HOW WE WORK
We don't start with a one-size-fits-all answer.
We look at the business, the brand, the customer, the competition and the culture together.
Then we work out what to do about it, based on your specific problem or opportunity.
WHY FLETCHER WEIR
Experience helps us know where to look.
We bring senior-level brand and marketing experience without the layers of a traditional consultancy.
We work directly with leadership teams, ask a lot of questions, and bring in specialists when the problem calls for it.
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SELECTED EXPERIENCE
A few examples.
Hlped elect a Prime Minister by helping him use his true voice
HEALTHCARE
TECHNOLOGY
Aligned employee and patient experience under a unifiying brand experience for a hospital network.
Turned a complicated portfolio of B2B technology brands into something people could actually understand (and buy).
NONPROFIT
Worked out why a marketing strategy that looked right on paper wasn't working in the real world and refocused it.
GOVERNMENT
EDUCATION
START-UP
Uncovered what was driving public dissatisfaction with a government department and engaged employees in creating the plan for improvement
Revealed the cultural levers that give an established educational brand somewhere interesting to go in new markets.
Helped a founder articulate their vision for a new category in a way that got investors to see the opportunity.
EXPERIENCE INCLUDES
Organizations we've worked with.
Have something you're trying to figure out?
You don't need a fully formed brief. If there's a brand, marketing or experience problem you're wrestling with, let's talk about it.
CONTACT