a compact and wiry

insight and strategy consultancy

helping brands and businesses navigate change with fewer missteps and less bruising
 

OUR

SERVICES

Brand purpose, positioning, architecture and systems
Creative and content strategy
Customer experience design
Qualitative and quantitative research
Product and service innovation
On-site marketing assets

WHY WE'RE HERE

Mainly to be your cavalry.

 

It's getting harder for marketers to find advice they can trust to help them succeed in today's VUCA environment (velocity, uncertainty, complexity, ambiguity). Consultants seem either to have the brand and communication experience and expertise they need OR they have the technology and channel knowledge.  Few have both.  And they almost always have an inbuilt bias towards the discipline that pays their salaries.

So we built a new consulting model that is designed for today's market. We combine seasoned global branding and insight experience with design thinking practice and agile process. We are a thinking shop, and we make no money on execution.

We don't claim we can do everything ourselves, but if there's something we can't, we know someone who can and will happily refer you.

 

SOME TOOLS WE USE

Brand Archetyping

Archetyping for the category and your brand helps you find  its true and distinctive voice .

Brand Storyfinding

We use a combination of proprietary research methodology and custom workshops to tell the most compelling story.

Semiotic Analysis

Decoding the cultural conventions that dominate a category to find emergent ways to breakthrough in communications

 Ecosystem Mapping

Uncovering the potential connections between your brand and its communities and how to make those connections healthy and active

Futures

Forecasting

Workshops that create possible, plausible and probable scenarios and help construct the best path forward.

Qualitative Research & Ethnography

Qualitative explorations, never boilerplate, ever always. Designed using thoughtful techniques and stimulus to uncover  deeper insights.

Co-creation Sessions

Stimulating sessions that can kick-start problem solving and innovation.

Resilience Workshops

 Uncovering ways to be more adaptive and agile with marketing and communications.

 
 

BRANDS WE'VE HELPED

We've worked with clients in most categories from not-for-profit to highly profitable.  Those that are under attack and those that want to go on the attack. We've solved problems for these clients :

 

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How can we help you?

WHO WE ARE

Experienced marketing professionals who have fled the agency world. Martyn was Head of Client service for Grey UK when he left to found Fletcher Weir.   Lynn joined him a few years later from her role as Chief Venture Officer for McCann.

 

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MARTYN WEIR
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LYNN FLETCHER
 

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Fletcher Weir Consulting

Toronto, Ontario, Canada